FROM BEANS TO BUSINESS
Wonder sparks when two foodies & brand experts start a company together.
The caffeinated duo met while managing brands at P&G, started Rüya Coffee, and now run Wondersum—helping Mid-Size co’s scale with creative, copywriting, & strategy consulting.
A DELICIOUSLY FUN WAY TO GROW YOUR BRAND.
Dream it
Drink it
Scale the %#@! out of it
We’d love to help you scale your brand and activate your own in-house marketing engine.
THREE TRUTHS WE LIVE BY
1. Content Is Queen
Power of original stories
Stories spark wonder. We’ve sparked content for equal pay on the field with our Women’s National soccer team, and promoted power tools with Women In Power, helped women #faceanything in skincare, and crafted Fem Care content that’s strong enough for a woman, and made for her too.
Performance-wise, we’ve propelled the yacht empire behind Beso’s new boat, packed power into gelato, plus chemistry into cannabis. And for men, ahem-hem-hem, we’ve freshened-up the man you want your man to smell like. [cue Old Spice whistle]
2. CONSUMER-FIRST
Stories told by buyers, not you
You, the marketer, managing director, and executive are always in-charge but this brand story is one best told by the buying believers—not by you. You are the strategist and marketing mastermind, activating the greater “We” to tell your story.
Consumers want brands to be real and want the “really really” truth from people like them, less brands. According to a report conducted by global agency Havas Media Group, which surveyed 395,000 people, we’ve entered the “Age of Cynicism” where 71% of people don’t believe brands will deliver on their promises. Instead, people look to people for content, gossip, stories, dopamine, distraction, tips, hacks, and products that make life better.
3. More is More
Wonder is made in multitudes
More is the ‘Picasso Principle.’ Picasso made art in the multitudes and described every act of creation as “a summary of destructions.” This kept him creating, relevant, and ever-learning. At Wondersum, we stay curious and never stop creating.
Wondersum was born of thousands of sales, tastes, testimonials, and technology threaded together with heartfelt stories and reasons why-to-buy. That’s how we grow demand with volumes of original content—keeping you in control every step of the way.
TESTIMONIALS
QUESTIONS? LET’S CHAT.
HAVE QUESTIONS OR JUST WANT TO CHAT? BOOK A FREE CONSULTATION WITH US.
